Installation in New York’s Central Park had to be done entirely during night-time hours.
Inspiration, experimentation and innovation drove Chanel’s Mobile Art – the Chanel Contemporary Art Container. When Chanel commissioned renowned architect Zaha Hadid to design a portable structure to house a traveling tribute to celebrate the anniversary of the Chanel handbag, they knew they were in for something special. The Pritzker Prize-winning architect created a stunning nautilus-shaped structure. Inside the museum are the creations of 15 artists who were invited to contribute pieces inspired by the now iconic handbag. Opening in Hong Kong, the Chanel’s Mobile Art Pavilion was an immediate hit. The structure was fabricated by Rock-it’s customer, Edwin Shirley Projects. The list of hosting cities included Tokyo, New York, London, Moscow and Paris. Rock-It Cargo’s London office was chosen to plan and execute the logistics of transporting the hundreds of molded fiberglass panels, the Pavilion’s steel skeleton and all of the accompanying electrical and environmental elements. The whole project was carefully packed into 55 ocean containers and moved to each installation site.